Meet August: Our Story

Welcome to August. A Shopping Experience Like No Other

Named after owner Rachel’s birthday month, August means impressive, dignified, and eminent. This meaning anchors our mission: offering a strictly vetted, curated selection of rare, single-edition premium fashion and archival pieces.

We are an independent, family-run boutique based in the heart of New Plymouth. To us, fashion is a circular investment. We delight in extending the life of fine design, respecting a garment’s craftsmanship, and sending it on to its next chapter.

The August Standard: Quality & Integrity

We believe discovering something extraordinary should be effortless. Let us edit the selection for you.

Every item in our archive is handpicked, expertly authenticated, and personally packaged by our family. We maintain rigorous standards for structural integrity, silhouette, and textile quality. Natural, sustainable fibres form the core of our collection—we deliberately source superior garments crafted from linen, cotton, merino, and silk, while proudly supporting ethical labels like ReCreate to champion local, conscious fashion.

The Risk-Free Home Trial

The main hesitation when purchasing premium preloved clothing online is clear: you cannot try it on. If the fit or texture isn’t what you expected, you are stuck with the purchase.

That's why we've reimagined the experience.

To eliminate the hassle of online shopping, we developed our Risk-Free Home Trial. Order confidently and try your selections in the comfort of your home.

If a piece isn’t flawless, we cover your return shipping and deliver a prompt, full refund. No risk—just the best Kiwi shopping experience. Please view our full Refund policy here

We proudly share our curated archive worldwide, providing fully tracked courier delivery to clients across New Zealand, Australia, and North America.

Visit Our New Plymouth Boutique

If you are in Taranaki, we invite you to explore the archive in person. Enter our signature dusty rose space for a relaxed, welcoming styling experience, with free parking right at our door.
  • Find Us: 508 Saint Aubyn Street, Moturoa Shopping Centre, New Plymouth
  • Boutique Hours:
    • Monday: 9:30am – 2:00pm
    • Tuesday – Friday: 9:30am – 4:30pm
    • Saturday: 10:00am – 2:00pm

Phone: 06 215 0772

Email: hello@augustonline.nz